During my time at Integer, I got to redesign the Slurpee website twice. For the most recent design, the goal was to position the brand as less juvenile while still maintaining the essence and craziness of Slurpee.
I designed the visual look of the site from concept to completion.
During my time at AvreaFoster, Tenet Healthcare purchased Vanguard Health and tasked my team with redesigning their corporate website to incorporate their modern, forward pillar of healthcare as well as uniting the brands.
Lead Designer: Kristen Massey Lawrence
Art Director: Trace Thoma
Alliance Data wanted to position themselves as a leader in their industry. A new site, redesigned to portray both the smart and sophisticated nature of their business, with the friendly, approachable culture of their company, was the perfect way to do so.
In this design, the concept of “Numbers” helped put a focus on Alliance Data’s statistics, facts and figures, while curating the content to get the most relevant information up front for a better user experience. A modal page populates from the side once clicked, providing an unexpected way for users to interact with the site.
Arnold and Oroweat hoped to portray their brand as an integral part of a healthy, active lifestyle, bringing to life their message of “everyday well being.”
A complete refresh of their current website included a unique visual navigation to identify the brand’s diverse bread options, as well as a “Grain Guide” to discover the story behind each grain and find breads based on each grain.
The holiday season is a busy time for AT&T, and keeping the marketing at each of its stores across the country is no small feat. To make the process easy, I designed a microsite to house assets for upcoming store displays and materials, along with usage and copy examples to making building a unified brand message easy.
During a pitch for 7-Eleven, I worked to develop a concept to redesign their website that would lead to an agency win and new business opportunities. In this “Intelligent by Design” concept, the 7-Eleven experience is made more personal than ever before, allowing users to create a “Mine” profile for their favorite locations and products. User preferences were also tracked to ensure relevant products populated upon their arrival to the site.