After a successful year of marketing to meeting planners primarily through print advertisements, Omni Hotels & Resorts wanted to take their “Omni Understands” campaign a step further, evolving the message and expanding into the digital space.
In response to their needs, I helped expand the "Omni Understands" message and develop an integrated multimedia campaign, which expanded their brand presence to print ads, tradeshow banners and a variety of online executions including augmented reality, social media, video, banner ads and email.
Featured in trade publications across the country, print ads put a new spin on the “Omni Understands” campaign while featuring unique augmented reality technology.
Hovering over a print ad with the app reveals the ad coming to life, plus unlocks exclusive video content relating to the ad's message.
Omni Hotels & Resorts became the first North American luxury hotel brand to feature augmented reality in its advertising.
Read more about it here.
Targeted banner ads were strategically placed online to capture the attention of meeting planner’s, and directed them to related video content to further strengthen the Omni brand image.
Through emails that continued the campaign message, meeting planners were driven to request an RFP for an upcoming meeting, providing Omni with the information needed to close the sale.